The Arab American News is the leading Arab American newspaper in the United States. We transformed the Arab American News website to a much more pleasant design, in both English and Arabic, and optimized it to absorb the thousands of visits it receives every day.
The newspaper is distributed free of charge. Its only source of revenue is for advertisements. Therefore, we setup a platform to easily publish online ads. Any unused ad slots are automatically turned over to Google's Adwords - thus generating more revenue for the newspaper. They are able to track, among other metrics, the number of impressions and clicks each ad receives. They are also capable of targeting ads to a specific age, regional group, etc.
